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An investigation about the brand values of Sony Television and Panasonic Television.
Member rating: No Rating | Words: | Submitted: Wed Apr 10 2002
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(Chapter 1) Introduction. This dissertation is an investigation about the brand values of Sony Television and Panasonic Television. It is a research which will find out the basis of customer preference. It is important to know how the customers actually make their buying decisions. A customer is faced with so many brands in the market. They view brands primarily as a means of providing a consistent quality guarantee and reducing the risk involved in the buying decision. Although some brands are differentiated, many lack relevant added values, which encourages consumers to also consider price. Sony and Panasonic are the top most brands in the market. But it is not known clearly why does a customer prefer Sony and why does one prefer Panasonic. Through this study I will investigate what are the important factors which influence the consumers brand preference. According to an article consumer, in general, buy their favorite brands...
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