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I. Introduction An effective marketing campaign is the foundation of NOGGIN's success. NOGGIN is the first 24-hour, commercial-free, educational television channel dedicated to children between the ages of two and twelve. During the daytime, NOGGIN focuses on encouraging learning with a "connected learning" approach for preschoolers. The focus is on creating a place where learning is fun and kid-driven. "At NOGGIN we believe that media should be more than just safe and amusing. Like preschool itself, media can offer varied, purposeful experiences and can foster the feelings of accomplishment that encourage new learning. By bringing serious preschooler subjects and familiar activities into the context of engaging stories and characters, NOGGIN helps young children find learning in everything they do." (www.noggin.com). II. Review of the Marketing Plan The children market is the next market growth opportunity. It is a $166 billion dollar market and is expected to top $230 billion by 2004....

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