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An accurate representation of the stages in the product development process.
Member rating: No Rating | Words: | Submitted: Mon Apr 05 2004
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E6: An accurate representation of the stages in the product development process. The product life cycle Above is a chart to show the amount of sales of the Cadbury's mini cream egg; the chart has no scale on the axes because the time and the amount of sales are unknown to the public. The chart above relates to the Boston matrix by the growth and maturity of the product being the star, and the saturation of the sales is the question mark/problem child or cash cow. After this stage the product becomes a dog and it is up to the company if they want to launch the product again or withdraw it completely from the market due to the lack of sales and profits. I am now going to explain each of the stages of the life of the product. Stage 1: Introduction and launch This is the stage of the product on how...
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