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An academic report on my chosen organisation, which is WH Smith.
Member rating: No Rating | Words: | Submitted: Wed Nov 26 2003
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1.0 Terms of Reference The Marketing fundamentals tutor has asked me for the submission of an academic report on my chosen organisation, which is WH Smith. The report is due on 12th December, and is aiming to address the following areas based on a marketing audit: a) Marketing situation overview. b) Analyse the role of marketing planning and the marketing plan for WH Smith c) The process of marketing planning d) The report also provides recommendations. 2.0 Procedure These methods of investigation were used to find the information: * Reference to academic texts * Reference to web sites from the Internet * Reference to Key Note * Reference to Journals * WH Smith Annual Report * Visit to the organisation and give a interview 3.0 Findings 3.1 WH Smith's marketing situation overview According to WH Smith 2003 annual report, WH Smith is the largest retailer of books, magazines and home stationery in the UK. It is also a wholesaler and retailer of newspapers...
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