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An Investigation Into the Marketing And Operations Of Ready Made Meals At Sainsburys Supermarkets
Member rating: No Rating | Words: | Submitted: Sun Nov 07 2004
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An Investigation Into the Marketing And Operations Of Ready Made Meals At Sainsburys Supermarkets Executive Summary 1.0 Introduction In the assignment brief we were required to nominate two aspects of marketing and two aspects of operations involved in the product of our choice in this case ready made meals prepared by Sainsburys. The report is split into four sections; segmentation, sales promotion, capacity management, and quality control. Each section gives an explanation of the concept followed by how Sainsburys carry the concepts out for the product. The first concept looked at is segmentation in this section the different methods of segmentation are introduced and explained. The target segment for the product is identified and then I have specified certain ways in which the marketers for the product go about finding the segment of people they are after. Sales promotion was the next concept examined; again methods of using it as a marketing tool...
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