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7-ELEVEN An Enterprise Case Study Anitha Y - anitha.y@iiitb.ac.in Indian Institute of Information Technology - Bangalore Electronics City, Bangalore Summary: 7- Eleven, a company founded in Dallas, Texas in 1927 under the name Tote'm as an ice company pioneered the convenience store concept during its early years when its ice docks began selling milk, bread and eggs as a convenience to customers after normal working hours. This company, which has now about 24,000 stores around the world and number one store in many countries like Japan has been recognized for its process involving the convenience stores' supply chain management. It has a Retail Store Information System used to record all sales, order best selling items, remove slow selling items, share sales information across the enterprise etc., It has been found to have given huge results both in the form of sales and profits. Each store focuses on meeting the needs of busy customers by...

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