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I. Executive Summary Alma Products, Inc. is a new business venture of Julie Brighton. Brighton is a former consultant and retail executive that view this new opportunity as a way to have fun and make some money. The first and only product that Alma Products is currently working on is the Easy Embers Charcoal Starter. This device is modeled after similar homemade charcoal starters used by campers. The barbecue industry is continuing to grow offering a potential market for this product. Barbecue grill sales, as well as charcoal sales have increased over the past few years. Although the number of households with charcoal grills has decreased, those who are using them are doing so more frequently. These frequent charcoal barbecuers will make up the target market that Alma Products should focus on. Alma Products will be working with a broker, Davis & Davis, to sell Easy Embers. They will also...

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