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A L D I B U S I N E S S R E P O R T EXECUTIVE SUMMARY SITUATION ANALYSIS MARKET ANALYSIS External Influences: powerful forces outside the business that can affect a whole industry and, in fact, a whole economy. Some of the most important external influences currently affecting Aldi include: - overseas influences --> Aldi stores operating in other parts of the world, e.g. USA - demographic patterns --> various locations of Aldi stores and the reason for their location - changing consumer attitudes and values --> feelings of consumers towards Aldi products - government policy & regulations --> introduction of policies etc. e.g. GST & how it will affect Aldi's products Internal influences: forces within the business that can affect a whole industry. Some of the most important internal influences currently affecting Aldi include: - characteristics of the products --> this determines whether or not consumers will purchase Aldi products - financial resources --> these have...

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