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After reading the article, Adolescents attention to beer and cigarette print ads and associated product warnings (Journal of Advertisement 1998); there are several comments that can help us analyze it from different points of view.
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After reading the article, Adolescents attention to beer and cigarette print ads and associated product warnings (Journal of Advertisement 1998); there are several comments that can help us analyze it from different points of view. The article focuses on the impact of warnings on beer and cigarettes ads, and how young people pay or not pay attention to these, and if there is something involved on the way these warnings are presented within the ad. "YOUNG people see more television commercials for alcoholic beverages than they do for jeans, sneakers or acne creams, according to a new study from a health policy group"( Schwartz, 2002) something very similar occurs with print ads when on magazines or newspapers that are "supposed" to be for a very different type of audience (adults). "The company places so many advertisements in magazines with ''huge youth readerships,'' like Sports Illustrated and Rolling Stone,"(Winter, 2002) There has been...
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