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Advertising Effectiveness Like death and taxes, advertising has always been an inescapable part of western life. Producing everything from the Energizer Bunny to the Green Giant, advertising is the ultimate tool that corporations use to communicate to consumers through television, radio, newspapers, billboards, and every other place imaginable. Corporations benefit from advertising through increased sales. The effects of advertising have appreciably increased the quality of life of consumers. Finally, the communication potential of advertising has made it essential to the function and well-being of today's market. Advertising is an effective function of the economy that is an asset to both corporations and consumers. Corporations have made every effort to submerge consumers in their advertising since the beginning of time. They money that corporations are willing to spend delivering ads has doubled since 1976, and continues to grow by over 50% every ten years. In the United States, $162 billion was spent...

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