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A value chain analysis of e-business.
Member rating: No Rating | Words: | Submitted: Sat Oct 23 2004
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A VALUE CHAIN ANALYSIS OF E-BUSINESS Having looked at the potential impact of e-business on an organisation's choices as to which services and products it will offer and to whom, now we can look at the broader implications for organisations. The model we shall use for this has been devised by Porter (1985) and depicts an organisation's key activities as being connected as a chain of value which is added by each link. This chain involves the activities which comprise the production or development of whatever the organisation provides for its customers - firstly, there is what the organisation needs to bring in (raw materials, information, and so on), then the key operations (such as manufacturing the product), then taking the product to the customers or point of sale, then the marketing and sales activity, and finally the service provided to the customer post-sales. In addition to this primary chain of...
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