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A portfolio of products can be analysed using the Boston growth matrix. The four categories are described above.By looking at the table above I can say that my service, renting out conference rooms at Bournemouth international centre
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The Boston growth share matrix Question Marks o Low market share in a high growth market. o Cash is required to maintain or increase their market share to become stars; other wise they should be phased out. Stars o Highly profitable. o Good market share. o High growth rate. o Growth stage of the PLC. o Rapid growth requires relatively heavy investment. Dogs o Low market share. o Low growth rate. o No longer profitable. o Decline stage of the PLC. o Need to be withdrawn. Cash Cows o Produce a lot of cash. o High market share. o Low growth rate. o Maturity stage of PLC. o Need less investment to hold market share. o Cash "milked" to finance investment in other products. A business with a range of products has a portfolio of products. It decides how to allocate investment (e.g. in product development, promotion) across the portfolio. A portfolio of products can be analysed using the Boston growth matrix. The four categories are described above. By looking at the table above I...
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