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A critical investigation of the marketing mix of Vodafone.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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A critical investigation of the marketing mix of Vodafone By Mark Wood Contents 1 Title Page 2 Contents Page 3 Aims 4 Acknowledgements 5 Introduction 7 Methodology 15 Analysis 18 Conclusion and Recommendations 22 Bibliography Aims * To investigate and analyse the marketing mix of Vodafone. * To evaluate the effectiveness of the marketing mix of Vodafone meeting it's marketing objectives. * To make recommendations, if any, to Vodafone on how it's marketing mix could be improved. Acknowledgements There have been a lot of people who have contributed to my coursework whom I would like to thank in this section. First of all, I would like to thank my sister who had given me the idea to choose Vodafone as the subject of my coursework when I seemed clueless on what business to do my coursework on . Secondly I would like to thank the 25 people who took out their time in order to participant in my questionnaire. I also like to thank the staff in the Vodafone store in Bow...
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