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A critical analysis of Qantas Airways Limited Due date: 31st May, 2004 Contents TOPIC PAGE Section 1.1 Executive Summary_________________________________ 2 Section 1.2 Introduction_______________________________________ 3 Section 1.3 The Structure of Qantas Airways Limited________________ 3 Figure 1.1 Qantas's Organisational Chart_________________________ 4 Section 1.4 Qantas's Strategy & its Influence on Structure____________ 5 Section 1.5 The Organisational Effectiveness of Qantas______________ 8 Figure 1.2 Balanced Scorecard of Qantas Airways Limited___________ 9 Section 1.6 Critical Analysis of Current Issues & Possible Solutions_____ 10 Section 1.7 Recommendations__________________________________ 11 Section 1.8 Conclusion________________________________________ 12 Section 1.9 References________________________________________ 13 1.1 Executive Summary The purpose of this report is to analyse the organisational characteristics of Qantas Airways Limited. The divisional structure of Qantas is assessed and compared to relevant theories. Qantas has a constantly-changing, dynamic environment, and its divisional structure helps the company to respond to this environment effectively. Qantas's strategy is also defined and theoretically analysed. According to Miles and Snow (1978), Qantas has adopted a defender strategy, striving to produce a quality, differentiated product to prevent competitors from stealing their market. Porter believes that Qantas has a differentiation strategy. Because they have the necessary skills and resources,...

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