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Product Name: Artipan New Series of Baked Bread Launched by Zorbas Bakeries Ltd School of Business Administration Course: MK 509 Marketing Professor: Kostas Gouliamos Ph. D Student's Name: George Syrimis Student's Number: F20041200 Through its research team, the Marketing Department of A. Zorbas and Sons ltd is currying out various studies in order to realize what the various customer's needs are, regarding new shops and new products. The results of these studies are taken under serious consideration for the future development of products as also for the future expansion of the Company. From a survey like this, it was realized that the customers of the Company were looking for a new series of products that they were not able to find at the local market. The people were asking for a product that is "healthy" and able to help certain kinds of diseases to be extinguished. For example, a product that through its consumption will prevent high blood...

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