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A Strategy Plan of a textile company

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Hytex Sdn.Bhd. Company Outlook 1.0 Introduction In this fast accelerate business world, every firm should be pro-active in order to compete with their competitors. Thus, strategy management is the crucial process to assist the firm to fortify their position in this competitive environment. The objective of this assignment is to develop and elaborate the strategy of the leading garment manufacturer company- HYTEX Incorporated Sdn. Bhd. Therefore in this assignment the first part is introducing the history of Hytex. The second part is to assist Hytex examine the external environment. The third part is the Michael Porter's Five Forces competitive analysis. The forth part is to provide the recommendations for Hytex to perform better in the future. 1.1 Background of Hytex In 1973, Hytex started operating as a small firm that does contract silkscreen printing in a rented shop-house. However through a deliberate plan of expansion and modernization, Hytex managed to move into...

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