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A Porters' Five Forces Analysis of the marks & Spencer & more card.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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A PORTERS' FIVE FORCES ANALYSIS OF THE MARKS & SPENCER & MORE CARD BUSINESS POLICY FEBRUARY 2004 C13BP1/2 Word Count:- 2956 CONTENTS INTRODUCTION Page 3 THREAT OF NEW ENTRANTS Page 4 THREAT OF SUBSTITUTION Page 7 POWER OF BUYERS AND SUPPLIERS Page 9 COMPETITIVE RIVALRY Page 11 CONCLUSION Page 15 BIBLIOGRAPHY Page 16 APPENDIXES INTRODUCTION In this report we are going to be looking at the Marks & Spencer '&More' credit/store card using one of the tools given to us in the Business Policy classes. The '& More' card is the evolution of the Marks & Spencer chargecard. It was introduced to give users more freedom with their purchases and rewarded customers for purchases within and outwith Marks & Spencer stores. Ultimately the customer received loyalty points which eventually amounted to vouchers which could be redeemed against purchases in M&S stores. The card was launched on 6th October 2003 with a massive advertising campaign to support it. We will be examining the '&More' card using the Porters Five Forces Model (as shown below) We will discuss each...
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