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This is a PEST analysis for Cadbury Dairy Milk Political Economic Social Technological Government. Interest rates Population size Spending on research and development Taxation Exchange rates Age distribution New materials and processes Government polices Economic growth Inflation. Income distribution Developments in ICT systems Lifestyles Unemployment Improvements to existing equipment National income How will these PEST factors affect Cadbury? Political and Economic · A change in government will cause a change in polices.. · If the interest rates go up it will mean that there is no capital expenditure and no new jobs will be created which will therefore affect employment. · If inflation went up/down it would affect the cost of materials and therefore their profit would increase/decrease accordingly. · If pensions and national insurance went up then Cadburys costs would go up meaning that their profit would go down. · If taxation went up then it would increase the production costs meaning that their profit would go down. · If unemployment was high then people will have less money to spend on luxury goods like...

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