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A Marketing Plan For Surfing Traveling Agency.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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A Marketing Plan For Surfing Traveling Agency Submitted: 14/12/2003 Zhao Peiyao (1) Guo Ting (3) Shao Chuhan (6) Wang Rui (7) Wang Zheng (21) Executive Summary Surfing is a median travel agency on the Government Street of Shenyang. It is owned and operated by Alicia, Belle and Will. The product offered by Surfing is journeys with professional service, and Surfing's business will improve by following the marketing plan outlined in this report. The mission 'Surfing' is to keep eyes open to anywhere in the world with professional and friendly service, and to send happiness to the people of Shenyang and surrounding areas. Young people and families in Shenyang area will be the main target for this marketing plan. There is a competitive market for travel in Shenyang, with the main direct competitors in the nearby are a being China International Travel Agency and Shenyang Youth Travel Agency. There are still other indirect competitors. To be successful in this market, surfing needs...
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