A Chinese manager's new adventure in USA.
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Contents Summary The basic business environment of USA The opportunities of the Chinese enterprise The Demographic trends of USA The Social Institutions of USA Informal trade barriers Recommendations Executive Summary With the rapid change of the world economy and the globalization trend, today's Chinese enterprises have noticed the importance of international management. To be effectively operating under the multi-cultural environment, it is urgent to learn the cultural difference between countries and its influence on the enterprises operating. The thesis analyzed the culture influence on the international management and gave the detailed information on the America's cultural environment and personal characters, then described a famous Chinese furniture producer GUANGMING GROUP FURNITURE 's opportunities in America furniture market. At last, some recommendations on the problems will be provided to the Chinese manager, who is sent to the America. A Chinese manager's new adventure in USA In today's global market, more and more studies have proved that Culture difference can influence the...


