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A Business Report To The Board of Directors Of British Airways.
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| Submitted: Mon Feb 23 2004
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A Business Report To The Board of Directors Of British Airways CONTENTS 2 Company Background 2 Market Structure 3 Consumer Thinking 3 Environmental Analysis 6 Applications of Porter's Five-Forces Model 8 Conclusion 9 Bibliography Company Background: British Airways can trace its origins back to the birth of civil aviation, the pioneering days following World War I. World's first daily international scheduled air service was started by Aircraft Transport and Travel Limited (AT&T) on 25 August 19191. This service was between London and Paris. In 1924, Britain's four main fledgling airlines, which had by then evolved into Instone, Handley Page, Daimler Airways (a successor to AT&T), and British Air Marine Navigation Company Limited, merged to form Imperial Airways Limited. In 1935, Qantas Empire Airways Limited merged with some other smaller British airlines and formed the original privately owned British Airways Limited, which became Imperial Airways' principal UK competitor on European routes. Following a Government review, Imperial Airways and British Airways were nationalised in 19392 to form British Overseas Airways Corporation (BOAC). The...
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