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OAL/Time Warner Merger The merger of AOL and Time Warner was announced in January 2000 against the backdrop of a seeming technology revolution but prior to the bursting of the stock market bubble. Prior to Mid-March 2000, some of the bluest of blue chip companies feared marginalization by an upstart dot.com army. Today, however, every decision made in that era has been subject to the punitive scrutiny of hindsight. The AOL-Time Warner merger made a great deal of sense in the context of emerging competitive realities at the time and may prove to be a compelling combination as the Company moves forward and competes head-on with the likes of Microsoft. Both companies addressed perceived threats from externalities and bargaining problems. Nonetheless, it is clear that AOL gleaned the greatest lasting advantage from its choice of corporate strategies. The Time Warner Imperative At the time of the merger, Time Warner was the largest media...

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