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3Managing customer satisfaction
Member rating: No Rating | Words: | Submitted: Tue Jun 20 2006
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Marketing strategy case study: Kodak 1 Introduction This assignment takes Kodak to discuss the content of market strategy when an organisation facing market-led strategic change. Kodak is the leader in helping people take, share, print and view images - for memories, for information, for entertainment. With sales of $12.9 billion in 2003, the company is committed to a digitally oriented growth strategy focused on the following businesses: Health - supplying the healthcare industry with traditional and digital image capture and output products and services; Graphic Communications - offering on-demand color and black and white printing, wide-format inkjet printing, high-speed, high-volume continuous inkjet printing, as well as document scanning, output and storage products and services; Digital & Film Imaging Systems - providing consumers, professionals and cinematographers with digital and traditional products and services; and Display & Components - which designs and manufactures state-of-the-art organic light-emitting diode displays as well as other specialty materials, and...
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