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International Marketing 04/05 Global Marketing Plan Report For The Day Chocolate Co. Table of contents 1. Introduction 3 2. Define the problems 4 3. Sources of information 4 3.1 Secondary data 4 3.2 Primary data 5 4. Analyse and interpret the information 5 5. Market segmentation 6 5.1 Selecting target market 7 5.2 Market size and growth 7 5.3 Political condition 7 5.4 Competitors analysis 7 6. Recommendation 8 6.1 Product position 8 6.2 Entry method 8 7. Conclusion 9 8. References 10 1. Introduction The aim of this report is to provide the Day chocolate Company by a plan to be followed in order to develop internationally and growth its size. This report is divided into three sections to explain and advice the company some important points that should be considered in its marketing plan. The first section discuss the important of information nowadays in the global market; it shows the type of information resources and the method that used to collect such these information and the...
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