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1.0 Introduction European airline industry is one of the most competitive markets. What is the market position of Ryanair? This presentation will analyze. 2.0 PESTEL analysis 1. Political EU set one rule, which was seriously influence European airline industry. "It was an overbooking delay and cancellation rule. If passengers were suffered from the above mistakes. Compensation must be repaid by airline". (P.834) The cost of whole airline industry will be increased. However, "this rule didn't bring big impact to Ryanair", (P.834) as it possessed good record and control to prevent fraud. Moreover, " Irish government announced plans to break up the state monopoly". (P.852) This plan may be brought some quassation in European airline industry. However, Ryanair will be seriously affected by this plan. It may block Ryanair future expansion I its home base. 2. Economic "EU deleted duty-free on intra-EU". (P.843) The above taxation policy directly affected European airline industry development. It will...

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