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Strategic Management and Decision Making Assignment Topic: PepsiCo - Pepsi Cola Content Pages Chapter 1 Introduction 2 Chapter 2 Pepsi Co 4 2.1 Market Policy 4 2.2 Market Development 6 Chapter 3 Internationalize 10 3.1 Pepsi in Asia 10 3.2 Pepsi in China 11 3.3 Barriers in China and Solutions 13 Chapter 4 Conclusion 16 Chapter 5 References 17 Chapter 1 Introduction Pepsi-Cola, or commonly called "Pepsi", was first made in New Bern, North Carolina in the United States in early 1890s by a pharmacist Caleb Bradham. It was initially intended to cure stomach pains. In 1903, "Pepsi-Cola" was trademarked and Bradham established the Pepsi-Cola Company in the same year. In 1965, PepsiCo was founded through the merger of Pepsi-Cola and Frito-Lay. The major products of PepsiCo at that time were: Pepsi-Cola, Fritos brand corn chips and Lay's brand potato chips. PepsiCo offers product choices to meet a broad variety of needs and preference -- from fun-for-you items to product choices that contribute to healthier lifestyles. Hence, PepsiCo expands and diversifies their business and range of products over centuries. Tropicana was acquired in 1998 by PepsiCo and the...

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