Logged out
Access All our Essays in an Instant
Swap your work for FREE access, or pay £4.99 for instant access
people are customers too
Member rating: No Rating | Words: 2141 | Submitted: Thu Feb 21 2008
Page Preview
On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:
PEOPLE ARE CUSTOMERS TOO TARGET DEMOGRAPHIC Student no: 0507943 Target demographic refers to a term used mostly in marketing and broadcasting, so as to describe a demographic grouping or a market segment. This typically involves age groups, social class groups and gender. It is only reasonable to say that people of different age groups have different demands in the market, for instance a teenager will definitely not want to purchase denture fixant unlike the aged, and people of different social classes have different demands meaning that the rich may be willing to pay more than the middle and poor class for the same or nearly the same product, the same goes for the gender groups who its only obvious that will require different hygiene and clothing products and partially because of the male and female disposition. In marketing, it is due to market segmentation that we find the targeted demographic. Logically,...
Get instant access
- Instant, unlimited access to our documents in full
- Swap your work for free access, or pay £4.99
- To see the full version of this document and 147,231 others
Receive email updates for this category
- Simply tell us your email address and receive a weekly Study Help Email for FREE
- Receive 3 FREE essay views with each email
- Get all the latest essays from Coursework.Info & discussion from TheStudentRoom.co.uk
