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"Discuss and compare the impact of the internal and external environment on the firm's strategies and performance." Management & Strategy Word Count: 1867 Discuss and compare the impact of the internal and external environment on the firm's strategies and performance. An organisation internal and external environment has a huge impact on their strategies and performance. Changes in an organisation external environment will push for environmental change within an organisation. These changes are constantly happening, a number of analytical tools are available to foresee these issues, but are the use of these tools the answer to performing. Brooks, Wetherston (2000) Speaks of the Chaos theory, It stresses the need for organisations to fundamentally reappraise their strategy, due to the unpredictability and constant change which characterise the business environment. 'It is often suggested that the success of commercial firms depends on their ability, to foresee and subsequently act upon environmental in formation' (Brooks, Wetherston 00). The scale of...

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