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european airline
Member rating: No Rating | Words: 3000 | Submitted: Wed Jul 16 2008
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Marketing Environments: The European Airline Industry Gemma Massey 001133426 Word Count: 4,500 CONTENTS PAGE Executive Summary 1.0 Intentions of the Report 2.0 The Marketing Environment 3.0 The Micro-Environment 3.1 Suppliers 3.2 Intermediaries 3.3 Customers 3.4 Publics 3.5 Competitors 4.0 Situation Review: The European Airline Industry 5.0 Segmentation of the European Airline Industry 6.0 The European Airline Industry vs. The US Airline Industry 7.0 The No-Frills Sector of the European Airline Industry 7.1 Effect of the No-Frills 7.2 Reactions to the Low-Cost Threat 8.0 The Macro-Environment 8.1 SWOT Analysis 8.2 Pestle Analysis 8.3 Porter's Five Forces Analysis 9.0 Conclusions and Recommendations Summary of Abbreviations Research Portfolio Executive Summary The European airline industry is a competitive and dynamic industry whose fortune is closely linked to the performance of the overall European economy. The European airline sector has historically been dominated by national flag carriers who together account for over 70% of civilian passenger traffic. These airlines emerged along national boundaries after World War II and historically were important state-owned or state-sponsored instruments of economic development. Examples include...
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