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DELL: SELLING DIRECTLY, GLOBALLY TABLE OF CONTENTS 1. Dell Computer Company 3 (A) THE BUSINESS MODEL (WAY OF WORKING) OF DELL 3 (B) "GLOBAL"- AND "MULTINATIONAL COMPANIES" (MNCS) 5 2. Why should a company internationalize & which factors lead to this decision? 6 (A) WHY DOES DELL THINK IT SHOULD EXPAND GLOBALLY? 7 (B) WHY DO SMALL- AND MEDIUM-SIZED ENTERPRISES (SMES) GO INTERNATIONAL? 8 References 10 1. DELL COMPUTER COMPANY Starting with $1,000 in 1984, Dell Computer Corporation has grown from its founder's dormitory room into a global giant that dominates today's industry. Nowadays Dell is No. 1 in desktop PCs, No. 1 in the United States in low-end servers, and the country's No. 1 Internet retailer as well. Since the start of the company almost twenty years ago and its first overseas expansion in 1987 (to the United Kingdom), Dell has grown quite a bit. Now it is a $32 Billion company, operating in over 180 countries with six manufacturing facilities around the globe. Michael Dell's famous business model made his company the...

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