Coursework.Info - Inspiration in an Instant

On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:

MKTG 2260 Business Venturing Business Plan Honey Bunny Kids' Club Evelyn Stella Rena Emy Lecturer: Madanjit Singh Course Coordinator: Dr Gray Mankelow Table of Contents Pages 1.0 Executive Summary 6 1.1 The Honey Bunny Kids' Club and its Founder 6 1.2 Mission Statement 6 1.3 Vision 6 1.4 Values 7 1.5 Competitive Advantages 7 1.6 Financial Forecasts 8 2.0 Business Description 8 2.1 General Description of Business 8 2.2 Industry Background 10 2.3 Products & Services 11 2.3.1 Cat A: Toddlers' Group (6 months to 5 years old) 11 2.3.1.1 Indoor playground/nursery 12 2.3.2 Cat B: Kids' Group (6-12 years old) 12 2.3.2.1 Game room 13 2.3.2.2 Creative space 13 2.3.2.3 Beach activities 13 2.3.3 Cat C: Adolescents' Group (13-20 years old) 14 3.0 Marketing Segment 15 3.1 Target Market 15 3.2 Pricing 17 3.3 Competitions 19 3.3.1 JWT Kids Club 19 3.3.2 eXplorerkid 19 3.3.3 The American Club Singapore 20 3.3.4 Swiss Club Singapore 21 3.3.5 Orchid Club 22 3.4 Advertising & Promotions 22 3.4.1 Advertising 22 3.4.1.1 Broadcast Media 23 3.4.1.2 Print Media 23 3.4.1.3 Outdoor Advertising 24 3.4.1.4 Internet Advertising 25 3.4.2 Promotions 25 3.4.2.1 Lifetime Membership 25 3.4.2.2 Early Bird Discounts 26 3.4.2.3 Quantity Discounts 26 4.0 Operations Segment 26 4.1 Location 26 4.2 Zoning Regulations 27 4.3 Labour Supply 27 4.4 Business Operations 29 4.5 General Staff Work Schedule 30 4.6 Suppliers 31 5.0 Management Segment 33 5.1 Personnel 34 6.0 Critical Risks Segment 41 6.1 SWOT 41 6.2 New Technology 41 6.3 Inaccurate sales projections 42 6.4 New competitors leading to price...

To see the full version of this document, and 145,348 others