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What factors influence group decision making? Decision making plays an important role in our day to day lives. Everyday, an individual is faced with making some kind of decision, from what to wear in the morning, to what programme to watch on the television. These problems are relatively simple and only require an individual decision. However, we are sometimes faced with problems that require a group decision. This essay will discuss the factors that effect group decision making. It will begin by describing the process by which group decisions are made and will focus on the rules that can be used when making decisions in a group. The essay will then go on to discuss some of the factors that can have an influence on decision making such as group polarisation, informational influence, normative influence and groupthink. There are a number of processes involved in group decision making. One of...

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