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To what extent is Maslow relevant to the motivational strategies of a company like Body Shop?
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To what extent is Maslow relevant to the motivational strategies of a company like Body Shop? "The core philosophy of Body Shop is not just about making profit but also keeping employees motivated". This is one of Anita Roddick's (Body Shop's founder) statement which illustrates that Body Shop plays a significantly important role in motivating its employees. I chose Maslow's hierarchy to compare with, as I believe it is a good explanation of the ways in which workers behave as opposed to Frederick Taylor's theory which considers only money as a motivator. In my portfolio I aim to analyse two aspects carefully: 1) the motivational strategies adopted by the company and compare by relating them with Maslow's hierarchy of needs. 2) evaluate how consistent Maslow's theory is to the research carried out. I shall collect evidence from a range of sources which include:- Primary research: Two personal interviews with employees who could explain how...
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