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This paper focuses on the nature of the relationship between organizations and stakeholders. It investigates how business leaders view their relationship with a particular stakeholder group, namely, society - Coca Cola India.
Member rating: No Rating | Words: | Submitted: Tue Jun 20 2006
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EXECUTIVE SUMMARY The spirit of corporate citizenship suggests that a company that derives profit from the community has an obligation to contribute to its development.... It is reasonable to expect the principle of mutual obligation to apply to the business sector - John Howard, Prime Minister of Australia, 1998. The purpose of the organization, however, can be perceived in a much wider context. Henry Ford has been quoted as saying that: "A business that makes nothing but money is a poor kind of business." Management theorists have supported this concept from Chester Barnard in 1938(FN5) through to Henry Minztberg in 1983. They maintain that while profits may be an essential pursuit of the company, they may also be seen as a means rather than an end. According to Handy the desirable outcome for an organization's pursuits is the continued survival of the business in order to maintain its contract with...
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