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This document will provide a rationale and critical analysis of the strategic approach taken to the public relations campaign plan developed for Ginger Days.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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Campaign Critique Prepared by Amanda Petrie Prepared for Lee Stenson Friday 8-9 This document will provide a rationale and critical analysis of the strategic approach taken to the public relations campaign plan developed for Ginger Days. It will demonstrate the theoretical framework used to inform the plan and provide support for the campaign planning decisions. The role of public relations Ginger Days is a newly established events management company seeking to form a strong presence in the corporate arena. As an organisation that currently does not specifically recognise public relations within management activities, Ginger Days offers much scope for, and stands to benefit through the formalization of such a function. The current priority need of Ginger Days is a cost effective plan that will serve to establish strong relationships with corporate clientele. Such a plan can be facilitated through public relations, a tool that serves to "establish and maintain mutually beneficial relationships between an organisation and...
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