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The semiconductor industry.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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Executive Summary The semiconductor industry is one of the largest and fastest growing industries in the world. From calculators to super computers, chips are an essential part of today's technology. The leading semiconductor producer, Intel Corporation, holds a dominate market share in the industry and has the largest customer base. Intel never had problems with competition in the past. Intel offered the fastest, latest technology at a fair price. However, in more recent years, another company with a far less market share has managed to shake up the industry so to speak. Advanced Micro Devices Inc., or simply AMD, began to market itself to show the market that Intel was not alone. With higher quality chips offered at low prices, AMD began to eat away at Intel's dominance. In January of 1999, AMD actually outsold Intel Corporation. Intel took notice, and using its industry power the company lowered prices and pumped...
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