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The goal of this paper is to integrate the previous research on Electronic Brainstorming (EBS) and draw conclusions about the effects of e-Brainstorming.
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INTRODUCTION The goal of this paper is to integrate the previous research on Electronic Brainstorming (EBS) and draw conclusions about the effects of e-Brainstorming. The paper begins by examining the important theoretical underpinnings of e-Brainstorming and then examines each of the important ways in which EBS may change traditional approaches to creativity. Communication is a fundamental element of group creativity. Researchers have long considered how to improve communication to improve group creativity, but unfortunately the general conclusion of this research is that due to problems in the communication process, people generate fewer ideas when they work together in groups than when they work separately and later pool their ideas (i.e., in "nominal groups;" see (Mullen, Johnson, & Salas, 1991; Paulus, Larey, & Ortega, 1995). Over the last decade, a new form of computer technology called a group support system (GSS) has emerged. With a GSS, group members communicate by exchanging typed messages,...
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