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The challenge of the Twenty First Century for Malaysia is to define a niche area to form a new competitiveness paradigm.
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ABSTRACT The challenge of the Twenty First Century for Malaysia is to define a niche area to form a new competitiveness paradigm. The pace, direction and quanta of change at all levels demonstrates that new modalities are needed to cope with the uncharted revolution in the products that we consume as well as in the way we live and do business. The driving forces of change are the advancement in technologies, especially information and communication, as well as computing, biotechnology, telecommunications and transportation. Transnationalisation of these technologies and increasingly democratized means of design, production and distribution add to the forces of change. On the soft side, a simultaneous change in consumer behaviour is observed, shifting towards a new value driven tier of consumers. The trend is towards willingness to pay more for the right fit and embedded customer information in products and services. On human capital, the change is towards development...
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