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The Necessity of Modeling - Mass Communication Theory.  

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The consistent element exposed in both the reading of Berger's The Mass Comm Murders, and Bronowski's The Principle of Tolerance is that theories of communication, or of existential reality as a whole, are inherently limited to their functioning as models. Berger provides an entertaining narrative for readers that illustrates the concepts and nuances of five theories of mass communication (i.e. the spiral of silence theory, the magic bullet theory, the theory of dialogism, the uses-and-gratification theory, and the theory of semiotics), and also references a few other theories such as agenda-setting. In contrast, Bronowski's piece focuses on a specific principle in quantum physics, namely Heisenberg's Principle of Uncertainty, which he prefers to call the Principle of Tolerance. Bronowski's discussion of the Principle of Tolerance leads to a grand over-arching implication that knowledge is always necessarily incomplete; be it knowledge of atomic activity, cosmic activity, or interpersonal activity. Correlations to this idea...

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