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The Department of Management - Managing in a changing environment, Literature Review - OD Practitioner/consultant
Member rating: No Rating | Words: | Submitted: Mon Aug 09 2004
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The Department of Management Managing in a changing environment Literature Review OD Practitioner/consultant Name: Dong Yan Student No.: 19106688 Lecturer: Nell Kimberley Due date: 11 August, 2004 Word count: 2524 Introduction As the pace of global, economic and technological development has been increasing, complex and unpredictable changes of the external and internal environment which surrounds organizations have been being inevitable. Since organizations, which are surviving in this changing environment, can not avoid these changes, they have to implement the planned changes to increase their performance to confront their competitors and adjust themselves to be fit in this changing environment. Waddell (2004) states "OD is a process that applies behavioral science knowledge and practices to help organizations achieve greater effectiveness". According to a study, OD can make sure organizations' internal or external relationships are healthy (Eubanks &Marshall, 1990). If organizations want to be effective or successful, they have to change. Organization development has come to...
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