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Technocraft - attempt to analyse the motivational problems, and provide recommendations on improving motivation for a) the company as a whole and b) the wiring department.
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| Submitted: Mon Jun 19 2006
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Introduction This report is based on Technocraft, a company, which manufactures high-quality sound recording equipment. Technocraft is in a somewhat motivational crisis due to high labour turnover and difficulties with recruiting new employees. Hence the company chairman, George Newell has brought in Helen Mc Kiernan, a management consultant (whose role I will play) to help provide solutions to their motivational problems. This report will attempt to analyse the motivational problems, and provide recommendations on improving motivation for a) the company as a whole and b) the wiring department. Procedure I will conduct my research via secondary data (e.g. basic motivation theorists, Maslow and Herzberg) and then relate this to the Technocraft scenario and therefore make recommendations. Findings 1) Basic Moativation - Maslow, Herzberg Maslow's Hierarchy Maslow (1970) proposed the "Hierarchy of Needs" which was a great contribution to the motivation theories. Maslow believed everyone has the same needs- all of which can be organised as a hierarchy....
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