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Tea Industry of Pakistan Pakistan, a country of tee-totallers due to the Islamic ban on alcohol, is one of the highest per capita consumers of tea in South Asia. Local tea importers speculate that this is due to a limited choice of beverages. Pakistan is the third largest tea importer in the world after Russia and the UK and consumes about 155 million kg of tea every year (of which about 130 million kg is imported).On average, each Pakistani consumes about a kilo of tea a year, a total of approximately 155 million kg. for a population of around 150 million. The annual tea import bill, which this year may be more than US$200 million, highlights the importance of the country becoming self-sufficient in both growing and manufacturing tea. So far, these efforts have failed, and Pakistan continues to rely heavily on imported tea. In addition, consumers increasingly want better quality...

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