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Summary of The Tortuous Evolution of the Multinational Corporation By Howard V. Perlmutter.
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Summary of The Tortuous Evolution of the Multinational Corporation By Howard V. Perlmutter Submitted by Stephanie Breuer (9503) and Jim Bennett (8302) MGT 614: Global & Transnational Management (Section 90) Spring 2004, Term I Dr. Ghose January 21, 2004 Reading Summary Ask four different people and you will get four different answers as to what a multinational company is. Some companies will think that they are multinational because their products are marketed in many different countries, have manufacturing located around the world, or even because they have executives who are non-American. But what is the big deal with a company being multinational? This is because many companies regard being multinational with prestige and respect. Executives of firms have different criteria in which they rate if their firm is multinational or not. They have different reasons for wanting their firm to be multinational. The first is that they see a company that is multinational as having a great...
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