Coursework.Info - Inspiration in an Instant

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Case 28 Southwest Airlines Analysis 1. What three things impress you most about this company? Why do you think Southwest appears on Fortune's list of the most admired airlines in the world? Well-prepared students should have little trouble citing three impressive things about Southwest Airlines. Any of the following would seem to qualify: ? The competitive power of the company's strategy and the tight fits among the pieces of the strategy-Southwest's strategy is quite well-crafted and well-conceived, having been thought through down to the last detail. And it has produced a very sizable and sustainable competitive advantage based on low-cost. In virtually every market where Southwest has presence, it has emerged as the market share leader and often dominates the market. Throughout the past 10 years, Southwest has consistently ranked first in market share in 80 to 90 percent of its top 100 city-pair routes and had an overall 65 percent share of the passenger traffic...

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