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Qualitative Management Research Qualitative management research is an often uncertain and emergent undertaking which is just as complex as management it self. Accordingly, the inexperienced researcher needs some reference points to help them balance practical worth with academic rigor. It can be claimed that recent works have taken a qualitative and ethnographic approach, using extensive interviewing and observation, to the study of management. These examples will all be more or less different, and some might say they are unique. What all of these examples and stories have in common is that they attempt to approach the complexity of a particular entrepreneurial setting as an ongoing process, as a process of becoming. Every managerial attempt is written on a daily basis, with many actors on multiple scenes simultaneously searching to move existing realities through creative actions into new worlds. Management is a creative process enacted through everyday practices: It is never done,...

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