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Personal Marketing Plan Derek Gwinn 4/19/04 Paris Clinthous Marketing To: "Lost and Searching" Students From: Derek Gwinn Date: April 22, 2004 Subject: Narrowing Your Future Towards the Accounting Industry Currently I am a sophomore at Stern University, NYU. I am majoring in CPA accounting and finance, with a minor in computer science. This memo is to inform students about different job industries and why I narrowed my choice to the accounting profession. When I first entered NYU, all I heard about was investment banking. It is the "glorious job" at NYU that all the students aspire to obtain. However a lot of the kids at NYU have no idea as to what Investment banking entails. Here is a quick summery of the investment banking industry: Corporate Finance Sales and Trading Research * Mergers and Acquisitions * Underwriting * Pitch books * IPO's * Sell-side trading (Morgan Stanley, Goldman Sachs) * Buy-side trading (Prudential) * Equity * Fixed income I researched the "I-Banking" industry and concluded that the negatives clearly outweigh...

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