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PORTER'S FIVE FORCES Companies are always concerned about the influence of market forces on their profits.M.Porter (1980) introduced the five forces that affect the profits of an industry which are: Supplier power, buyer power, Threat of substitutes, threat of entry and Rivalry. These factors help identify factors that affect competition in an industry(Palmer et al)Any business maybe influenced by the actions of other firms in the industry. Competitors may set standards of quality reliability which have to be matched if a business is to be successful. One important factor in the firm's environment is competition he amount and nature on which it's likely to be related to the number of other firms in a market. (Andre Clark) TESCO Tesco is currently the leading supermarket chain in the UK. It offers a range of products from groceries to electronics. The company was founded in 1919 by Jack Cohen. The name Tesco comes from the initials...

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