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Operational strategy in business.
Member rating: No Rating | Words: | Submitted: Mon Dec 22 2003
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INTRODUCTION The New Oxford Dictionary of English second edition published in 2003 states: Operational means: relating to the routine functioning and activities of an organisation. The same dictionary also states: Strategy means; a plan of action designed to achieve a long-term or overall aim: strategic planning for the organisation is the responsibility of top management. There are three levels of Strategy:> Corporate> Business> Operational Whatever the context, strategy is concerned with long-term goals and objectives, determining the business we want to be in, the character of the organisation, and building sustainable competitive advantage because that is the key to strategic success. We also need to be aware that the culture, leadership, and symbolic and political processes make implementing strategy or changing strategy problematic. This assignment will only be looking at strategy in the operational context. The assignment will look at different definitions of operational strategy and then show how...
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