Newsletters
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- 7259
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- Sun Nov 15 2009
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Have a little read: ... Newsletters: Effective motivational tool or myth created by managers Paper within Organization and Leadership Author: Raheel Imran May 2009 Academic Article within Organization and Leadership Title: Newsletters: Effective organizational tool or myth created by managers Authors: Raheel Imran Date: May 2009 Key words: newsletters, communication, motivation Abstract Purpose: the purpose of the paper is to investigate whether the newsletters facilitate and improve the process of communication between the top and operational core appearing in the form of effective communicational tool in Russia which in turn will allow determining how newsletters' implementation yields value to the overall motivational level of company's workers. Background: many companies are growing in the size and becoming more globalized. As a sequence, the organizational structure of companies becomes more and more complex; making it increasingly difficult to establish a fluent communication process between different organizational levels and departments. Being puzzled with the issue of poor communication within organizations, top managers brought into realization the use of newsletters as an
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