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Negotiation and negotiators in todays business market

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Nowadays, international negotiations are fast becoming a major activity in an increasingly globalize economy. To be successful in the negotiation, negotiators are required to have efficient and effective communication skills. Since communication is stemmed form people's perception and cognitions and have large effect on negotiation outcome. Negotiators have to notice the difference of perceptions between both parties toward to the across cultural aspect. Therefore, they can avoid the cost that result from perception bias and apply appropriate tactics. Also, they need to approach both verbal and non-verbal communication which in turn could have an important impact on the negotiation process. This essay begins by describe the concept of perception and how it links to the negotiation. The impact of perception to the negotiation is discussed next. The final section of this essay link to the cross cultural aspect and explain how verbal and non-verbal communication affect the achievement of negotiation...

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